Team Sky and the Soccer-isation of Cycling

Let's clear up one thing at the start- this is not yet another attack (or defence) of how Sky have handled recent developments. There are plenty of other places where the whys-and-wherefores are being picked apart. While Sky's earlier promotion of their own cleaner-than-clean-you-can-trust-us PR image more or less guaranteed  that this situation was going to arise just as a politician who fronts an anti-drink driving campaign will inevitably be caught behind the wheel with a few Dan Lloyd mineral-waters consumed, this is more about what the reactions say about how cycling and cycling fandom has changed, particularly in Britain.

If, like most normal people, you actually read the title of this piece before  the main body, then you can probably guess where this is going. And I don't mean "soccerisation" in relation to the influx of money- well not totally, because Sky's approach to buying up any potential challengers and adding them to the team may sound familar but I mean more about fan dynamics. Ever since 2012, with Wiggo fever and so-called newspapers, that are more likely to be found on the dashboards of sociopaths happy to run cyclists off the road, offering free cut-out sideburns, the British were percieved to have suddenly developed an interest in the sport.  The UK Cycling Expert Twitter feed in particular is a hilarious and genius creation that parodies the new converts. Now this isn't slating new fans- it is indeed a joyus thing to attract new supporters and it is what the sport needs to grow and thrive. However looking at some of the reactions to Sky's recent difficulties seems to suggest that many new British followers are bringing a soccer fan's attitudes across, and this may not be so healthy.

Basically put there are traditions associated with being a football fan in the UK. I say this as an outsider because I don't actually follow it and I am in Ireland (so some of this is also relevant to GAA fans) but when it is more acceptable for politicans to be caught out in a lie about supporting a team than simply saying they aren't really all that into it , there is a lot of social and cultural capital in adhereing to certain customs and attitudes. However these don't translate so well to cycling.

For example I have seen many people feel almost offended that someone else dares to support a different team to them. Twitter exchanges I have seen from people who would otherwise have a lot of common, degenerate into real insults and the calling of the other person's intelligence into question. It tends to lapse into that unthinking brand of patriotism that the UK and USA seem to do so well- basically "this-is-my-team/country-so-are-unable-to-do-any-wrong-because-they-are-MY-team/country-and-any-highlighting-their-shortcomings-is-treachery". And that has largely been a lot of the reaction to the media coverage of Sky (and the irony of a Murdoch linked body complaining about bias and unfair reporting is just too delicious to let pass without comment!). I have a rule of thumb that says as soon as someone calls the questioning of an individual or body a "witch hunt", they may as well run up a flag that says "guilty" and this is one of the terms that keeps popping up in discussions. Simply reporting the fact Sky has been asked questions and their answers found somewhat wanting is now seen as bias and "tall poppy syndrome". Repeated slogans and mantras of groupthink ("haters are going to hate"; "witch hunt";  "the media love to build people up and knock them down" etc) are being used against people making relevant enquiries to try and get to the bottom of what has been going on.  The questioning of "my team" is now seen as a direct personal attack on the individual fan, since they are the ones who have chosen to hitch their wagon to Brailsford's band of brothers (with no room for the sisters according to Jess Varnish. Lizzie Deignan and Nicole Cooke).

This approach to fandom is really quite alien to cycling. Most die-hards are fans of particular riders rather than teams- indeed it is hard to give allegiance to a team whose name (and nationality) can change from season to season based on who is paying the rider's wages. There is also the fact that many people will have a team they support for the Classics, another for the Grand Tours and their national squad for the Olympics or World Championships. Sky in many ways are the cycling equivalent of the late 90s-early 2000s Manchester United- they are an easy team for the late-comer or casual observer to get behind because of their success and British identity (is it wrong to point out that neither of Sky's Tour winners were actually born in the UK...?) and being a well funded operation. The tribalism of soccer is not needed in cycling and in fact could be quite damaging.  New fans are very welcome and are to be encouraged, but they also need to be reminded that the structures and traditions of our sport do not fare well when people become so blinded to team loyalty that they are unwilling for questions to be asked. One reason Lance got away with what he did for so long was an unwillingness and inability to openly question. If a Sky fan gets bent out of shape every time a team rider gets asked about doping they would end up ressembling the route map for the Ronde van Vlaanderen. It is unfortunate but for journalists doing their jobs means that Chris Froome is going to have to answer the same question thrown at him in various languages every day he wears yellow. To be fair to Froome, he handles this with grace and politeness, so maybe the Sky fans need to learn from him, and await the outcomes of the UKADA investigation before feeling put upon.

This week's Cycling Weekly included the results of a poll around attitudes to Sky and the vast majority of printed responses went more for attacking the journalists and MPs than actually engaging with the premise of the question. However, at the risk of falling into the trap of stereotyping nationalities I ask this- if it had been Katusha or Astana in the firing line would the Sky (and British Cycling) fans be responding to it in the same way?

Team Kit 2016- Most of the rest...

So in a flurry a few days before Christmas, we suddenly discovered what the peloton by and large will look like come the Tour Down Under. Some of this was unintentional with the UCI revealing the Dimension Data, Cannondale and AG2R La Mondiale jerseys ahead of their official launches, thereby reducing the media impact of the 3 team presentations (edited note- in retrospect maybe only 2 were impinged due to Dimension Data's handling of the situation). However maybe that is more the fault of the teams- surely it would make more sense for the launches to happen earlier in the off-season allowing replica kits to be available for Christmas? My wife really struggled trying to come up with present ideas for me this year and being able to buy Etixx-Quickstep or Dimension Data jerseys would have made life much easier for her (for anyone who is interested she settled for getting me a lovely, non-cycling related jacket!). I'm sure she isn't the only loved one who would have benefited this way and maybe one of the smaller changes that teams need to think about as the struggle to make the sport more sustainable. TV rights etc may be part of the big picture but maybe they should think about developments that they have more control over and build on those (its a wonder no team has thought about concentrating on doing the small stuff well-we could call it something like "gains that are marginal.."!).

I call shenanigans! Dimension Data rolled out in this jersey (below) at some early season Australian rides, giving the impression that the UCI had gotten it wrong with the image above:

Then at the Tour Down Under presentation removed black jackets based on the black design  to reveal:

Chapeau! to Dimension Data on an elaborate double bluff! 

As for the actual designs-obviously the biggest departure is the loss of stripes and MTN from Dimension Data and increased white. AG2R go with well-it-kind-of-is-broken-and-has-been-for-a-long-time-but-we-still-won't-fix-it by changing the brown on the left shoulder with blue. To be fair their jersey has never really been the issue-it is when they combine it with the brown shorts that the cycling world sighs. Would keeping the maillot design and switching to the blue bibs be such a bad idea? Cannondale join other teams in reversing the trend for more black on kit by upping the green, while still keeping the argyle. I feel that the Garmin kit is still one of the classics-so much so I wear the hoodie to this very day (well maybe not this very day today since I now have that lovely coat my wife bought me..) and I find it very hard to decide whether or not I actually like the Cannondale jersey. Would I buy it if it popped up on a Sport Pursuit sale for example?I don't think I would. That isn't to say it is a bad design-it just lacks something I can't put my finger on. (I am also aware that this is in danger of turning into a fashion blog so I will avoid that temptation and cut off the inevitable bores who start quoting The Rules. ) When we are out on our bikes, we wear kit. What is wrong with wearing kit that pays tribute to those who hammer over the cobbles of Paris-Roubaix, suffer up the Galibier or bust themselves in small races that don't even have their own Twitter feed, never mind TV coverage, all for our entertainment? I will return to this topic in a future post.

 So after last year's little disagreement with the UCI over their initial design IAM seems a bit less controversial this time around. There was a fear when pics of the 2016 jersey surfaced that more white shorts could be going transparent in the rain (trust me-I have seen this happening to riders ahead of me in the group and there is no greater incentive to take longer turns on the front). However when we eventually got to see full shots it turns out they are sticking with last year's bibs with extra colour blocks. Again a jersey that should make it easier to spot IAM in the bunch.



Plus ça change

 Some teams are sticking with the tried and tested with just slight variations this season. Movistar have more or less stayed the same except for a white patch on the back pockets.

Lotto NL- Jumbo also went for the adding more white to an existing design option:

And as for all-white- FDJ have stuck with the same kit which I feel is a shame since I really loved the blue 2014 one. Let's hope the World Tour soigneurs buy shares in washing powder before the season starts.

Astana, Tinkoff, Trek (now Trek-Segafredo), Lotto-Soudal and Lampre-Merida will also make the game of guessing what year race photos were taken that bit more difficult  by more or less sticking with what they have been using this year. There are a few detailing changes but generally, apart from some different sponsors names, their teams will look very familar in 2016.

We are still waiting for Giant Alpecin, Orica GreenEdge and BMC (though with the latter I am going to stick my neck out and guess it will be a red and black blocky number).

It seems that teams came to the same conclusion many of us did this year- too much black in kits was making identification difficult. However now there is going to be a surfeit of white blocks so those overhead shots could still prove difficult to decipher.

Bike - (Sky channel 464)

It is just before midnight, the Saturday before Christmas and I am sitting here in semi-rural Mid-Ulster, while Ugo de Rosa is on my television talking about the days of Merckx and Motta. In a few minutes a programme about cycling and surfing in New Zealand will replace the founder of the de Rosa brand and an hour after that, coverage of a four stage MTB race will fill my screen. This has been a revelation since my late night viewing in the (road) off season normally focuses on episodes of Family Guy repeated for the 90th time that month and BBC Four documentaries but an accidental discovery at work has changed things.

I happened to be on the Cycling Weekly website watching a video on the calories in various types of alcohol for an initiative I am doing as part of my job (it is a minor talent I have managing to shoehorn cycling in everywhere!) when I spotted a link to another story about a cycling channel being launched. Not expecting much, I clicked into the story, assuming you would have to pay extra for whatever they were offering. I made a quick note-  "464" - on the back of my hand and got back to doing what I was being paid to do.

When I got home I was pleasantly surprised to see the channel "Bike" was there and broadcasting. Now I have an embarrassing thing to admit. I really detest Murdoch, his media outlets and the power he exerts in this world but Sky was the only option we had for TV and Internet when we moved into our house (note the semi-rural description at the start) so I have to hold my nose until a better option comes along- but I digress.

I first checked to see if this was actually 24 hour programming- even my favourite channel BBC4 only starts at 7pm and it has a wider scope than any cycling specific offering. But yes-any time day or night, flick on to 464 and there will be someone on two wheels in some manner or other. Of course it is all well and good putting our programming on a constant basis- but is any of it worth watching?

It is early days but it seems that all manner of velocists are catered for. "Cycling with Filippa" for example is based on a Swedish TV presenter who lives in Italy following cyclo-tourist trails and stopping off at various museums, factories etc. The bike in this regard is more a conveyance than the star, but I must say I am now better informed as to the processes behind how Italians make pipe organs for churches and cathedrals. It is kind of Wish You Were Here without an orange glow emanating from the presenter. However other shows have included ex-pros taking on some iconic climbs, documentaries from bike manufacturers such as North Shore, coverage of the Race Around Ireland and more. There are also the cheaply shot MTB shows which seem more made for You Tube than TV viewing- the ones where the same jumps and sections are shown from about twenty different angles, quick cuts and some inoffensive faux-metal music in the background- basically giving credence to Frank Lloyd Wright's "chewing gum for the eyes" comment. Yeah, some of the skills are impressive but this format is now so common it is almost a parody of itself- at least the likes of Danny MacAskill and ,previously, Martyn Ashton try to move it on a bit.

Overall the channel package does have a touch of the homemade about it-some of the dubbing (especially in the already mentioned "Cycling With Filippa") brings up memories of how 1990s cult Channel 4 show Eurotrash used to do it. But it kind of feels good not to be so polished- more a Conti team than World Tour in terms of production and the simple fact is we now have bikes on screen. Not just the few weeks in the summer where ITV shows "The Cycle Show" but any time we want. Will Bike be showing races live- especially those like Tro Bro Leon that don't get the coverage of other races? I don't know but would love to see that happening-it could help it really establish itself as the go to spot for cyclists, and the advertisers would then follow- Rapha already have a number of adverts running on the channel- will we soon be seeing Nibali and Basso cooking up Sidi shoes or having that music from the Tour d' Azerbaidjan running through our heads for the rest of the day?

Team Kit 2016- Sky

Click here for the Road.cc story and more images


For the past couple of years, Sky fans have been able to get away with wearing the same jersey such has been the similarities in the kit over that time. Rapha have obviously cottoned (or lycra'd? ) on to this so that the 2016 maillot will be the same but different, particularly with those bands. The blue stripe may be a rollback back to the 2011 Adidas kit which had a bigger block of blue across the chest, and the new white stripe (avoiding the obvious "Seven Nation Army" pun) adding a new layer of visibility which will hopefully help fans and commentators pick out particular riders in case the trend of the ever-increasing number of black-dominated kits continues- (though Sherwin and Liggett will probably still call them by the wrong name).

Nothing to do with the new White Stripe...

Now I know no team kit seems to attract such extremes of opinions- from those who categorise all wearers as overweight, hedge fund managers who have no idea with all the gear, whereas many other British fans tend to equate it with supporting "their boys". Personally I feel Sky are like the Man Utd of cycling (nb this is probably the only soccer reference you will find on this blog). I am not of that school of people who end up quoting Rule 17 in an attempt to appear superior to anyone else on two wheels but I must admit seeing people in Sky kit does bring up a well of assumptions which are more to do with my prejudices than the person wearing it. I will do a wee blog post later in relation to non-pros wearing team kit, but don't want to get sidetracked here.

So overall conclusions- it is Sky and it is Rapha so people will come with preordained opinions. Personally I actually like the alternative Sky kit that is almost totally blue and would have loved to see them switch to it but like it or not, they have managed to create an iconic and easily identifiable image in a relatively short period of time. So get used to the black and blue stripes at a sportive near you for quite some time to come.